The 2024 conference was organised by several leading institutions: the North-West University Business School (scientific committee, registration, and organising), the University of Johannesburg (scientific committee), Boston City Campus (financial management), and the University of the Western Cape (marketing).
The conference featured a diverse range of thematic tracks, including marketing management, business management, operations, entrepreneurship, finance, environmental management, and artificial intelligence, among others.
Several academics from the Department of Business Management presented their work at the conference, including:
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Dr. Bernard Ngota, Prof. Elroy Smith, and Dr. Ayanda Deliwe: Exploring How African Immigrant Entrepreneurs Acquired Skills for Entrepreneurship in Host Countries: A South African Case Study
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Dr. Storm Watson & Prof. Elroy Smith: A Qualitative Assessment of Sustainability Reporting: An Environmental, Social, and Governance Perspective
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Prof. Miemie Struwig & Dr. Storm Watson: Scenarios for Re-imagining Research and Innovation at South African Higher Education Institutions in the Digital Landscape
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Dr. Ayanda Deliwe, Mr. Arthur Peters & Mr. Siphosethu Mgijima: Facebook User Experience in Social Media Marketing
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Miss Sumaiya Sidat: Financial Planners' Knowledge and Understanding of Robo-Advisors
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Prof. Sandra Perks & Miss Tariro Shumba: Developing a Multi-Sensory Marketing Conceptual Model for Superior Customer Experience in South African Shopping Malls
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Dr. Ayanda Deliwe & Mr. Lwando Ntari: Investigating How Digital Marketing Strategies Can Be Used by South African Higher Education Institutions: A Perspective Article
Additionally, Professor Sandra Perks served as the chair for the Marketing Management session, guiding insightful discussions in the field.