The conference brought together researchers and scholars from across Southern Africa to present current findings in the field of management science. NMU researchers contributed a diverse range of papers spanning family business research, digital marketing, FinTech adoption, consumer engagement and entrepreneurship.
Presentations Included:
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Farrington, S., Billings, C. & Venter, E.
A framework for categorising African family business research.
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Kupangwa, W., Farrington, S.M. & Venter, E.
Values entrenchment: Organisational strategy formulation among indigenous black South African family businesses.
(Nominated for Best Paper)
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Krüger, J. & Smith, E.
Developing a conceptual framework of consumer engagement perceptions regarding the use of social media within the hotel industry.
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Ngwenya, T., Krüger, J. & Sidat, S.
Adopting UTAUT in the South African FinTech context.
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Skoti, T. & Msuthwana, V.
The influence of age and gender on the business risk of small businesses in Gqeberha.
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Williams, R.M., Msuthwana, V. & Mtimba, S.A.
Exploring the financial education of school leavers: A case of school leavers in Makhanda.
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Rootman, C., Smith, E. & Coutsourides, P.
Sustainable growth of taverns in the liquor industry: Understanding the enablers.
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Rootman, C., Sidat, S. & Nkula, A.
Digital marketing of small businesses in the retail sector: Understanding the enablers.