The BCom programme in Marketing Management is your entry into the exciting world of marketing. Learn how to build brands, drive advertising campaigns and tap into the power of e-commerce – and use your knowledge and skills in a career that opens up opportunities worldwide. The programme will equip professional marketing practitioners with the knowledge and skills to operate in the information-driven global economy. Students will gain a solid foundation in business management, and the know-how to develop innovative and effective marketing solutions. In addition to the in-depth marketing specialisation, additional modules focussed on business and financial management knowledge will equip you with additional skills and capabilities widen your career possibilities.

 

CAREERS IN MARKETING


Professional marketers need to be creative, self-motivated, flexible, responsible and able to make decisions under pressure. Marketing managers help businesses achieve their goals and meet consumers’ needs by planning and coordinating marketing activities, researching market needs, identifying marketing opportunities, developing new products, determining prices and distribution strategies, and launching marketing communication campaigns.

BCom Marketing Management opens up career opportunities in the following fields:

• Marketing management
• Market research
• Product development
• Brand management
• Advertising and promotions
• Retailing and merchandising
• Direct response marketing
• Corporate communications
• Personal selling
 
 

CURRICULUM


The BCom Marketing Management curriculum consists of majors in Business Management and Marketing Management. The qualification shall extend over at least three years of full-time study or five years of part-time study (No evening classes) on Nelson Mandela University South Campus.

 

FIRST YEAR

Business Management: Introduction to Business Management & Entrepreneurship; Introduction to the Business Functions

Economics: Introduction to Microeconomics; Introduction to Macroeconomics

Accounting: Business Accounting 1A; Business Accounting 1B

Industrial & Organisational Psychology: Introduction to Organisational Behaviour

Statistics: Mathematics for Accountancy; Business Statistics

Computer Science: Computing Fundamentals 1.1; Computing Fundamentals 1.2

 

SECOND YEAR

Marketing and Business Management: Marketing Management; Logistics and Purchasing Management; Marketing Research; Marketing Communication Management

Financial Planning: Business Ethics; and Customer Relationship Management

Computer Science: Web Page Design 2.1; Web Page Design 2.2

Law: Commercial Law I; Commercial Law II

 

THIRD YEAR

Marketing Management: Services Management; Internet Marketing; International Marketing Management & Strategy

Business Management: Financial Management; General and Strategic Management

 

MINIMUM ADMISSION REQUIREMENTS


•Applicant Score of 390.
•National Senior Certificate (NSC) Grade 12 Mathematics of at least 50%.
•Minimum NSC statutory requirements for degree entry must be met.
•Applicants with an Application Score of 370 with an NSC Grade 12 Mathematics of at least 45% could consider the Extended programme.
 

**Use your Grade 11 final results or June Matric results to apply**

 

ADDITIONAL INFORMATION


For more information on this programme, visit the official Nelson Mandela University Qualification Details page:

BCom with Specialisation in Marketing and Business Management (40040)